Review of Big Book of Digital Marketing

The big book of Digital Marketing is a publication of Digital Firefly marketing, a US based company that provides global services for businesses and brands to excel in the field of digital marketing. Expertise, resources, and speed are the three integral factors, the company works on to boost the online presence of brands and other businesses. The book provides a detailed description of creating and redesigning an effective website and social media accounts for a business. The topics covered in the book are Search engine optimization, content marketing, website redesign, social media marketing, and Pinterest. The wide range of topics covered in the book are a complete guide for beginner and digital media professionals to look up for.

The publication states the fact that Google and Bing are the two internet libraries widely used all across the globe. Search engine optimization (SEO) is all about knowing the search patterns and the process of SEO is based on the keywords. SEO is further divided into different categories based on the type of searches on the internet platforms. The writer in this book clarifies it by explaining the factor that keywords are crucial to promote a business online. Google keyword tool is a platform that provides access to the users to check the competitive nature of each keyword. This publication further tells the readers about the strategies to optimize the search patterns using the keyword strategy. To promote a business and brand in an efficient way, it is important to place non-competitive keywords at individual pages, blogs and articles so that google shows the website on a higher rank. The essential areas in which google checks the keywords are page titles, alt tags, H1 tags and in web pagesURL. The book guides us that in order to build a stronger website, it is pivotal to link credible content and other websites with it. The greater and credible links and sources attached to the webpages will amplify the process of  bringing more ebsite on the top of google searches.

             The second portion of this book provides information about Content media marketing. Content Media marketing is all about creating content for blogs, articles and social media platforms using pand ictures, infographics considering the brand values. The book further brings to light , the strategies of effective content marketing by knowing the demands of thecustomerss, utilizing the content already created, figuring out the right content in accordance with the type customers, creating an editorial schedule for the future content and lastly working on the reach of the content. Content media marketing can best work by focusing on the typical funnel, that explains the type of buyers and the best suitable content for them. The major aspect in content marketing is keeping the content up to date so it matches the search list of the audience. Along with this blogs and articles can be written before and after the launch of the products and services to engage the audience with the relevant and latest information about the company. The author also elaborated  the point that in content marketing, it is important to link the social sites and blog links to the website in order to get maximum reach.

            The other subject of the book is about website design or redesign. The ease of customers in operating the website is the key element of website design. According to this publication the important things a website should have are the analysis of data using google analytics tool, easy to update, potential to create leads and efficient functionality for the users.  The aim behind website redesigning should focus more on creating an easy-to-use, original content website with minimal homepage and website instead of just creating a corporate outlook with aesthetically pleasing webpages that are difficult for the user to access and use.

            The book further puts light on social media platforms. Social media is now an integral part of human lives as people consider it their utmost priority to consume information. Social media is considered as an effective tool to enhance the marketing of services and products of a company. The writer of the books proves this with the stats that Facebook is the most consumed medium of all time. So, companies and brands should consider Facebook, a paramount social medium platform to engage their users. Companies should use divergent and creative thinking skills to boost and generate more likes on their Facebook accounts. Twitter is a platform of global communication and provides access to industry professionals so companies and brand should keep their tone casual in order to interact with the diverse set of consumers. Twitter gives access to interact with the industry leaders, so it is a powerful platform to get inspired and have a brighter chance to gain potential customers. A small section of the book also highlights the working of Pinterest. The platform is unique in a sense that it gives access to users to share webpages in the form of visual content. In a nutshell, social media is the last step while SEO and website design are still the first ones in digital marketing. The correct usage of social media uplifts the performance of the brand to reach their potential customers.

I liked the whole book as every bit of it is informative for me. Before reading the book, I did not know a lot of terminologies and tools used in digital media marketing. Google keywords, Google Panda, Twitter Deck, Klout, Muckrack, Google webmaster, all these tools were totally alien to me. I personally loved to explore these pieces of information with catchy images on each page. The book provides in-depth knowledge about easy and effective strategies for the people new to the field of digital content marketing. The terms and strategies in the book are presented in layman terms, so it is easily comprehensible. Each portion of the book provides thorough and extensive information about the contents. The content I enjoyed reading the most was about SEO, since a lot about SEO was new to me, therefore almost all the content helped in adding up to my knowledge. Digital Content marketing is a diverse field that involves content creation and dissemination through various channels. But the appropriate and the right direction to pursue is more important in this field in order to engage the users at multiple levels. In future all these tips and tricks would be crucial in marketing and advertising field. The thing I want to know more about in this book is Google Caffeine, I have not comprehended the purpose of this google tool thoroughly. I journeyed through the whole content of this book from SEO to the Pinterest but one other thing I haven’t found in this book was the usage and strategies about the common social media platforms like Instagram and LinkedIn. These two platforms are widely used in today’s era and strikes the attention of millions of users all across the globe. In a nutshell the overall brief description and illustrations are good to understand the concepts presented in this book.